Our Mission
Our mission is to unite businesses and the community through water conservation. By reducing water usage on Kungsholmen, we aim to foster collaboration and create a sustainable future. Companies that demonstrate commitment and achieve measurable reductions in water consumption can earn rewards, such as discounts and the chance to win prizes. Together, we can build a stronger, more connected community while protecting one of our most vital resources —water.
Goal One
Establish a community among diverse companies, raising awareness about the critical importance of water conservation and how collective action can make a significant difference.
Goal Two
Motivate businesses to take action by making it simple and showcasing the benefits of reducing water usage.
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Goal Three
Expand the network by involving more businesses and individuals, creating a growing community focused on shifting mindsets toward sustainability, making it a natural and positive part of everyday life.
"The truth is, the natural world is changing. And we are totally dependent on that world. It provides our food, water, and air, and it is the most precious thing we have." – David Attenborough
Were are we today?
In the Western world, the average person uses up to 200 liters of water daily — 150 liters more than in many developing countries. The WHO recommends reducing this to 100 liters per day for sustainability. On Kungsholmen, annual personal water use totals 5 billion liters, costing 56 million SEK — ten times the usage in developing countries and nearly double the necessary amount. Cutting consumption benefits both the environment and the economy, making sustainable water management crucial.
What is the goal we aim to achieve?
The World Health Organization (WHO) recommends 50 – 100 liters of water per person daily for essential needs like drinking, cooking, hygiene, and cleaning. However, many areas far exceed this consumption.
On Kungsholmen, bars and restaurants use up to 147 million liters of water annually, while hair salons require over 3.5 million liters to serve their clients. These vital services highlight both our dependence on water and the potential for collective action to use it more sustainably. These services are vital to daily life but underscore our water reliance and the need for collective action.
Drop by drop, we’ve got this!
The goal is not to assign blame but to inspire collaboration for a sustainable future. Small changes, like reducing water use by 10%, could save 350 – 400 million liters annually — preserving resources, cutting costs, and positioning Kungsholmen as a sustainability leader.
Sustainability is an opportunity, not a challenge. Together, we can make water conservation a shared success, enhancing our community and securing resources for future generations, with businesses leading the way.
